WK 7 EOC: The pitch

A common tendency of consumers is that "buyers make better decisions when they have more information about the products they can choose from." (pg. ) Have you ever had an application on your phone that could help you change the temperature on a thermostat? Do you own a smart t.v. but are not entirely sure how to use it to its full capacity? There is more at work than the naked eye can see. Allow us to educate you. Some of the newest phones have been developed to include a built-in IR blaster, which allows your phone to be used like a universal remote. Do yourself a favor, and prevent the inconvenience of having to get up and look around for a remote that has gone missing in action. In a world where many things are out of our control, whatever little time you have to relax at home, should not be wasted on menial tasks. AT&T can help you take charge at home with just the touch of a button. Why not jump on the bandwagon and experience the total benefits of having an infrared blaster on your mobile device. It is even available with some of the newest model of phones.
"People and firms pursue their own goals. By nature, people are acquisitive. They always want more—for less. " (pg. ) There will always be the standard prices for our products throughout the entire year. However, try coming in before the next holiday and check out some of our amazing deals. We even have a family plan, so come on in and see what awaits you. 

 "In an effort to do a better job of relationship marketing, companies understand that they must be consistent in both what they say and what they do." (pg. ) We have no choice, but to remain consistent and reliable. Our brand has been around for so long, failure to provide our excellent customer service is unacceptable. If you are unfamiliar with us, come on in for a consultation. Get to know us.  
 "People's needs and wants change daily, and marketers constantly advertise a plethora of products for customer attention and interest. This makes the marketing process very dynamic." (pg. ) We have been in business long enough to know that all these flashy new products are not what you need. What you truly need is something that can help you save time, and make your relaxation that much more convenient. 

Week 6 EOC: Jobs in advertising

When it comes down to visualizing myself working with an advertising agency, I tend to envision my future with the creatives of the company. The copywriter position involves being creative and innovative at a moment's notice. Something about the pressure of trying to decide what would be the best slogan or title for any given product gives me a thrill when I think about it. Eventually I would become a senior creative, due to the time given and invested in my work, and that would just be the  next step in my long-term career goal. Some requirements for this creative position involve being good at grammar, spelling, and having "resilience and the ability to cope with criticism of your work." These simple requirements fit my idea of a perfect job position. I am already crazy about proper grammar and how words should be properly spelled. Constructive criticism is something that I thrive on. Any way that will help me become better at what I do is never taken for granted. All it does is compel me to produce better ideas. The writing skills involved in this job are another plus for me. I can write an essay out of practically nothing, it is just the way that I have been educated to write. One very important skill that I would have to work on, is the fact that I need to learn to convince a complete stranger into believing what I want them to. This is why constructive criticism exists, so I can become better at what I do. Starting at this very moment, I probably could not convince many people into buying something. However, with time and experience, I will eventually become a force to be reckoned with. 












https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/pages/advertisingcopywriter.aspx#sthash.AD7hjbsm.dpuf

Wk:4 EOC Mad Men

Wk: 3 EOC Favorite Super Bowl Commercial

Ulysses Carrillo

Survey of Advertising | ADV110

10-15-2015 
WK: 2 EOC

-Here’s why Europe should be very worried about the Volkswagen scandal

http://fortune.com/2015/10/14/volkswagen-scandal-europe/

Volkswagen is Germany’s biggest private employer and Europe’s biggest carmaker, with about 300,000 workers across the country and 600,000 worldwide. There is no question that the crisis engulfing the automaker is rocking Germany. The only question is how much economic damage will there be, and when? It will be “a heavy blow for the German economy as a whole,” said Martin Schulz, a member of the country’s Social Democrats and head of the European parliament, though he said he believes VW is a strong company and will survive the crisis. Damage to the Germany economy would quickly impact a European Union that is heavily reliant on German leadership.

-Dozens of Managers Were Involved in VW’s Diesel Scandal

http://www.wired.com/2015/10/dozens-of-managers-were-involved-in-vws-diesel-scandal/

AT LEAST 30 Volkswagen managers played a role in using software to cheat on emissions testing on more than 10 million diesel cars, Der Spiegel reports.The German magazine is citing reports by Volkswagen, as well as by law firm Jones Day, and says the managers will likely be suspended. A VW spokesperson says, “This number is without foundation. Due to the ongoing investigation we will not reveal the number, nor the names of possible persons concerned.”

-Volkswagen Plans to Overhaul Diesel Technology in Scandal's Wake

http://www.nbcnews.com/business/autos/volkswagen-plans-overhaul-diesel-technology-scandals-wake-n443661

Volkswagen plans a complete makeover of its diesel technology in the wake its emissions cheating scandal. The new versions of its high-mileage engines should go into production "as soon as possible," according to VW brand chief Herbert Diess. The maker's current 2.0-liter diesel was surreptitiously programmed to produce low levels of smog-causing nitrogen oxides (NOx) during emissions tests, but in a trade-off apparently meant to improve performance and mileage, those TDI engines were allowed to produce significantly higher levels of pollutants in real-world use. VW has confirmed it used the so-called "defeat device" technology in 11 million vehicles sold worldwide over the past seven years, including 482,000 in the U.S. 

-Volkswagen scandal...in two minutes

http://money.cnn.com/2015/09/28/news/companies/volkswagen-scandal-two-minutes/

1)   Volkswagen has announced a recall of 8.5 million vehicles in Europe to remove software that allowed their engines to produce far fewer toxic emissions in official tests than on the roads. U.S. regulators have already ordered the company to recall nearly 500,000 vehicles. As many as 11 million vehicles worldwide may need a refit, including 2.4 million in Germany, roughly 1.2 million in the U.K. and nearly one million in France.

2)  The recall in Europe will begin in January 2016, but it's unclear how long it will take to complete because the remedy for smaller engines won't be ready until September.

-Volkswagen Scandal Puts Spotlight on Europe’s Dirty Air

http://www.wsj.com/articles/vw-scandal-raises-scrutiny-of-emissions-tests-and-diesel-pollution-in-europe-1444728624 

Air pollution in Europe has declined over the past decade because of stricter environmental rules. But Paris and dozens of other cities still contend with pollution—especially from nitrogen oxides, or NOx—that far exceeds legal limits. “There’s a policy failure with on-road diesel legislation,” said Jens Borken-Kleefeld, a senior researcher at the International Institute for Applied Systems Analysis.

Week: 1 EOC: My Voice

As an  advertising professional I pride myself on being a fresh set of eyes with the drive to create the next style or brand. Advertising is a method of communication that I had become interested in over the last year. Being that I am ambitious and understand a means to an end, I have an incredible sense of initiative that will help me reach my future goal of owning a successful advertising company. My path will begin with graphic design in order to open doors for my future advancement. As a product of my ambition, eventually this will lead to another open position such as scripting for commercials or potentially story boarding. Long story short, all along my path I will be gaining experience that will help me to perform better when I earn my position of ownership. It must be apparent that I am confident in my abilities, and if not, I am. Because of my ability to also learn quickly, moving up and mastering the skills in my arsenal will take, relatively, no time at all. I am the precursor for the next few advertising companies that want to advance even further than they ever thought possible. Metaphorically speaking, the competition out in this world had better be ready for the next monopoly, because I just might be at the center of it.