Week 10 EOC: Golden Globe Nominations

Targeting the correct audiences would be the first step towards advertising these movies that have been nominated for the Golden Globe academy award. Advertisements need to relay information that would intrigue the proper demographic.  As a result, all the movies that are up for nominations cannot be advertised to every demographic in the exact same way. This is why sometimes there will be multiple movie trailers for the same film. Secondly, the movie trailers must be shorter, and get right to the point. In most of the movie trailers, little to no information is presented. There must be a little bit of background information for the audience to understand what is being portrayed. Most times when the movie trailer is too vague, all it does is confuse the consumer and make them decide to ignore the product. The location of the movie trailers is also directly affected by the demographic. Most likely a younger demographic will be looking for media online as opposed to the older demographic of watchers that would most likely look in the newspaper.
The form of communication media is important for the exact reason that certain age groups watch different things. The media is carefully regulated and therefore, the ads are placed very strategically. It is no accident that the channel five news is reporting on politics and domestic issues. In order to make these movies that have been elected stand out even further, better placed ads would have been to their advantages. Depending on the crowd that the producers had been hoping to attract, they could have maybe used the internet and or television to advantage. I would have bet on the movies aimed towards an older demographic would have had better results on viewer if they would have placed a movie trailer during a news channel's commercial break.

Week 9 EOC: Synopsis

My web video will consist of a regular man proving the convenience and benefits of the IR blaster feature in a cell phone. The target audience will be men who yearn for the convenience of a universal remote that can change the temperature on the thermostat, control a dvd player, or even simply change the channel on the television. Anything that requires an infrared laser to control will be available to anybody with the IR feature on their mobile devices. The IR blaster function of a cell phone will allow the flexibility of a universal remote at the touch of a button. The general public already has their cell phones available almost all times of the day. Most of the general public feel that without their mobile devices they are incomplete. This will eliminate any questions involving the inconvenience of carrying yet another apparatus that would very rarely be used. Most smart television sets come with an internal programming that allow them to be controlled with this very app. AT&T has come up with cell phones that come with not only these functions, but also other beneficial applications that increase the benefits and convenience of carrying a cell phone. Another device capable of being controlled by this application is the thermostat of a house. If this part of the house is IR compatible, the temperature of the house could be easily regulated at any given moment. Currently, in order for this function to be useful, the IR blaster must be within the line of sight of whatever it is that will be controlled. In short, if you are not in front of the device that you would like to control, it will not work. This is a point and shoot type of technology for right now. Updates and even other applications are currently being invented and or in the process of creation. These updated applications will be able to point and shoot toward any device in a household, without the direct line of sight that is necessary with this currently available alternative.