Targeting the correct audiences would be the first step towards advertising these movies that have been nominated for the Golden Globe academy award. Advertisements need to relay information that would intrigue the proper demographic. As a result, all the movies that are up for nominations cannot be advertised to every demographic in the exact same way. This is why sometimes there will be multiple movie trailers for the same film. Secondly, the movie trailers must be shorter, and get right to the point. In most of the movie trailers, little to no information is presented. There must be a little bit of background information for the audience to understand what is being portrayed. Most times when the movie trailer is too vague, all it does is confuse the consumer and make them decide to ignore the product. The location of the movie trailers is also directly affected by the demographic. Most likely a younger demographic will be looking for media online as opposed to the older demographic of watchers that would most likely look in the newspaper.
The form of communication media is important for the exact reason that certain age groups watch different things. The media is carefully regulated and therefore, the ads are placed very strategically. It is no accident that the channel five news is reporting on politics and domestic issues. In order to make these movies that have been elected stand out even further, better placed ads would have been to their advantages. Depending on the crowd that the producers had been hoping to attract, they could have maybe used the internet and or television to advantage. I would have bet on the movies aimed towards an older demographic would have had better results on viewer if they would have placed a movie trailer during a news channel's commercial break.
Thursday, December 10, 2015
Thursday, December 3, 2015
Week 9 EOC: Synopsis
My web video will consist of a regular man proving the convenience and benefits of the IR blaster feature in a cell phone. The target audience will be men who yearn for the convenience of a universal remote that can change the temperature on the thermostat, control a dvd player, or even simply change the channel on the television. Anything that requires an infrared laser to control will be available to anybody with the IR feature on their mobile devices. The IR blaster function of a cell phone will allow the flexibility of a universal remote at the touch of a button. The general public already has their cell phones available almost all times of the day. Most of the general public feel that without their mobile devices they are incomplete. This will eliminate any questions involving the inconvenience of carrying yet another apparatus that would very rarely be used. Most smart television sets come with an internal programming that allow them to be controlled with this very app. AT&T has come up with cell phones that come with not only these functions, but also other beneficial applications that increase the benefits and convenience of carrying a cell phone. Another device capable of being controlled by this application is the thermostat of a house. If this part of the house is IR compatible, the temperature of the house could be easily regulated at any given moment. Currently, in order for this function to be useful, the IR blaster must be within the line of sight of whatever it is that will be controlled. In short, if you are not in front of the device that you would like to control, it will not work. This is a point and shoot type of technology for right now. Updates and even other applications are currently being invented and or in the process of creation. These updated applications will be able to point and shoot toward any device in a household, without the direct line of sight that is necessary with this currently available alternative.
Thursday, November 19, 2015
Consensus
1. A common tendency of consumers is that "buyers make better decisions when they have more information about the products they can choose from." Have you ever had an application on your phone that could help you change the temperature on a thermostat? Do you own a smart t.v. but are not entirely sure how to use it to its full capacity? There is more at work than the naked eye can see. Allow us to educate you. Some of the newest phones have been developed to include a built-in IR blaster, which allows your phone to be used like a universal remote. Do yourself a favor, and prevent the inconvenience of having to get up and look around for a remote that has gone missing in action. In a world where many things are out of our control, whatever little time you have to relax at home, should not be wasted on menial tasks. AT&T can help you take charge at home with just the touch of a button. Why not jump on the bandwagon and experience the total benefits of having an infrared blaster on your mobile device. It is even available with some of the newest model of phones.
3. "Ads of the 1920s and 1930s showed people enjoying Coke during activities such as boating that many aspired to—perhaps realistically during the boom years but wistfully during the Depression" Many years ago the general public recognized a good product, that product was Coka Cola. As the progression of this application for your cell phone progresses, you're going to want to jump on the bandwagon and join all of your closest friends. Don't wait until you're the last of your friends to finally catch up with the technology our modern time and age has to offer. Act now and you'll be able to introduce your friends and family to an application that simplifies everybody's lives.
3. Do you consider yourself the man of the house? If so, what would you say if your family was introduced to revolutionary technology by a complete stranger? "A center of influence is often the link to many prospective customers. Centers of influence are those customers, prospective customers, or opinion leaders whose ideas and actions others respect." You need to be the first one to make your family aware of such a technology in the style that you see fit. That is, opposed to how a salesman would try to con them into purchasing something that they would have never needed.
3. "Ads of the 1920s and 1930s showed people enjoying Coke during activities such as boating that many aspired to—perhaps realistically during the boom years but wistfully during the Depression" Many years ago the general public recognized a good product, that product was Coka Cola. As the progression of this application for your cell phone progresses, you're going to want to jump on the bandwagon and join all of your closest friends. Don't wait until you're the last of your friends to finally catch up with the technology our modern time and age has to offer. Act now and you'll be able to introduce your friends and family to an application that simplifies everybody's lives.
3. Do you consider yourself the man of the house? If so, what would you say if your family was introduced to revolutionary technology by a complete stranger? "A center of influence is often the link to many prospective customers. Centers of influence are those customers, prospective customers, or opinion leaders whose ideas and actions others respect." You need to be the first one to make your family aware of such a technology in the style that you see fit. That is, opposed to how a salesman would try to con them into purchasing something that they would have never needed.
Liking
1. "People and firms pursue their own goals. By nature, people are acquisitive. They always want more—for less. " But what if the world wasn't out to get you? What if the whole reason we've been brought up to believe in this, is because that used to be the old truth? Our clientele has grown so much since we first started up as AT&T. Let us show you why we have grown so much throughout the years and managed to keep all of our loyal clients.
2. "Radio rapidly became the nation's primary means of mass communication and a powerful new advertising medium with great immediacy." So why would we bother to send you information over the radio if everybody else is doing it? Because they aren't. We choose to educate you through the voice coming out of your speakers because we know how important your time is and we want to let you know that there is something out there that can help you. We can help you make your time at home, seem like time in your kingdom. AT&T, making life a little more convenient.
3. "In 1997 Taco Bell used the chihuahua, created by the Los Angeles-based advertising agency TBWA/Chiat Day, as an incidental character in a single commercial aired only in the northeastern United States; the dog hadn't been intended for anything other than that one-spot limited-market appearance. But consumer response to the attitudinal canine was overwhelming, so the company reacted to what the market was telling it by building a series of ads around the intriguing character." We don't have a cute little dog that will grab your attention, or food that can appeal to your natural response to the deprivation of nutrition in your body. However, we do have the products to back up our claims. We also have a track record that proves that we are a reliable company from the get go. This is why we don't use gimmicks to pull you into our doors, just cold hard facts.
2. "Radio rapidly became the nation's primary means of mass communication and a powerful new advertising medium with great immediacy." So why would we bother to send you information over the radio if everybody else is doing it? Because they aren't. We choose to educate you through the voice coming out of your speakers because we know how important your time is and we want to let you know that there is something out there that can help you. We can help you make your time at home, seem like time in your kingdom. AT&T, making life a little more convenient.
3. "In 1997 Taco Bell used the chihuahua, created by the Los Angeles-based advertising agency TBWA/Chiat Day, as an incidental character in a single commercial aired only in the northeastern United States; the dog hadn't been intended for anything other than that one-spot limited-market appearance. But consumer response to the attitudinal canine was overwhelming, so the company reacted to what the market was telling it by building a series of ads around the intriguing character." We don't have a cute little dog that will grab your attention, or food that can appeal to your natural response to the deprivation of nutrition in your body. However, we do have the products to back up our claims. We also have a track record that proves that we are a reliable company from the get go. This is why we don't use gimmicks to pull you into our doors, just cold hard facts.
Consistency
1. "Producers needed mass consumption to match the high levels of manufactured goods." Our problem coincides more with, Mass consumption and producers needing to hurry when orders are placed. High demand has compelled us to provide what you want, when you want it.
2. "During the 19th century, wholesalers controlled the marketing process because they distributed the manufacturers’ unbranded commodity products." Nowadays we take for granted the brands that we see on many products. Our brand is not only a name, it is a quality that has been upheld for many years. We will not let an impersonator get in the way of you receiving the proper service that we can, and will, provide.
3. " Protecting that asset has become the new marketing imperative for the 21st century. In an effort to do a better job of relationship marketing, companies understand that they must be consistent in both what they say and what they do." Is one of the reasons we maintain our level of confidence and deliver every time. We do not simply make claims, we prove our point. We can provide family plans and adjust accordingly to your needs.
4. "People's needs and wants change daily, and marketers constantly advertise a plethora of products for customer attention and interest. This makes the marketing process very dynamic." Which is what we have prepared for. The variety to be able to call your plan your own, but the familiarity of the products that you know and love.
2. "During the 19th century, wholesalers controlled the marketing process because they distributed the manufacturers’ unbranded commodity products." Nowadays we take for granted the brands that we see on many products. Our brand is not only a name, it is a quality that has been upheld for many years. We will not let an impersonator get in the way of you receiving the proper service that we can, and will, provide.
3. " Protecting that asset has become the new marketing imperative for the 21st century. In an effort to do a better job of relationship marketing, companies understand that they must be consistent in both what they say and what they do." Is one of the reasons we maintain our level of confidence and deliver every time. We do not simply make claims, we prove our point. We can provide family plans and adjust accordingly to your needs.
4. "People's needs and wants change daily, and marketers constantly advertise a plethora of products for customer attention and interest. This makes the marketing process very dynamic." Which is what we have prepared for. The variety to be able to call your plan your own, but the familiarity of the products that you know and love.
Authority
1. "Wieden + Kennedy (W+K), the agency signed to the account in 2005, now has $400 million above the usual Coke annual ad budget and a mandate to return Coca-Cola advertising to its roots." This is a close representation of the statistics showing our progress over the years. Proof that we have had a loyal clientele for many years.
2. "Apple's famous campaign of the early 1980s asked consumers to “Think different.”" We are not Apple, but we can provide the change you are looking for. We have the ability to customize and personalize the products that will make your life that much more convenient.
3. " The perception of inequity is more likely if the customer has little knowledge of the product. In this case, the more knowledgeable party (the seller) must reassure the buyer—perhaps through advertising—that a satisfactory exchange is possible." This is the method used by many manufacturers and companies, however we do not partake is such a travesty. We provide information and facts straight to the point.
2. "Apple's famous campaign of the early 1980s asked consumers to “Think different.”" We are not Apple, but we can provide the change you are looking for. We have the ability to customize and personalize the products that will make your life that much more convenient.
3. " The perception of inequity is more likely if the customer has little knowledge of the product. In this case, the more knowledgeable party (the seller) must reassure the buyer—perhaps through advertising—that a satisfactory exchange is possible." This is the method used by many manufacturers and companies, however we do not partake is such a travesty. We provide information and facts straight to the point.
Scarcity
1. " Samuel Johnson, a famous English literary figure, observed in 1758 that advertisements were now so numerous that they were “negligently perused” and that it had become necessary to gain attention “by magnificence of promise.” This was the beginning of puffery in advertising." Although some puffery is provided in most advertisements, we will not lie and say that our ads or free of it. However, we have the advantages of being able to back up our hyperboles with our products and services that we can provide.
Reciprocity
1. "For a couple of bucks consumers could download the shows and watch them commercial free on their computers or iPods." This is a feature that we can provide for all of our clients. It all depends on the plan that you choose, but most of our modern phones come adapted with the new I.R. blaster for no extra charge.
2. "Any transaction in which one person or organization trades something of value with someone else is an exchange. Exchange is the traditional, theoretical core of marketing." Simply put, you tell us your needs and expectations as a client, and we attempt to closely provide what you want, when you want it. Nine times out of ten, we are able to find what it is you are in need of. Come on down and let us show you why it will be worth your time.
2. "Any transaction in which one person or organization trades something of value with someone else is an exchange. Exchange is the traditional, theoretical core of marketing." Simply put, you tell us your needs and expectations as a client, and we attempt to closely provide what you want, when you want it. Nine times out of ten, we are able to find what it is you are in need of. Come on down and let us show you why it will be worth your time.
WK 7 EOC: The pitch
A common tendency of consumers is that "buyers make better decisions when they have more information about the products they can choose from." (pg. ) Have you ever had an application on your phone that could help you change the temperature on a thermostat? Do you own a smart t.v. but are not entirely sure how to use it to its full capacity? There is more at work than the naked eye can see. Allow us to educate you. Some of the newest phones have been developed to include a built-in IR blaster, which allows your phone to be used like a universal remote. Do yourself a favor, and prevent the inconvenience of having to get up and look around for a remote that has gone missing in action. In a world where many things are out of our control, whatever little time you have to relax at home, should not be wasted on menial tasks. AT&T can help you take charge at home with just the touch of a button. Why not jump on the bandwagon and experience the total benefits of having an infrared blaster on your mobile device. It is even available with some of the newest model of phones.
"People and firms pursue their own goals. By nature, people are acquisitive. They always want more—for less. " (pg. ) There will always be the standard prices for our products throughout the entire year. However, try coming in before the next holiday and check out some of our amazing deals. We even have a family plan, so come on in and see what awaits you.
"In an effort to do a better job of relationship marketing, companies understand that they must be consistent in both what they say and what they do." (pg. ) We have no choice, but to remain consistent and reliable. Our brand has been around for so long, failure to provide our excellent customer service is unacceptable. If you are unfamiliar with us, come on in for a consultation. Get to know us.
"People's needs and wants change daily, and marketers constantly advertise a plethora of products for customer attention and interest. This makes the marketing process very dynamic." (pg. ) We have been in business long enough to know that all these flashy new products are not what you need. What you truly need is something that can help you save time, and make your relaxation that much more convenient.
"People and firms pursue their own goals. By nature, people are acquisitive. They always want more—for less. " (pg. ) There will always be the standard prices for our products throughout the entire year. However, try coming in before the next holiday and check out some of our amazing deals. We even have a family plan, so come on in and see what awaits you.
"In an effort to do a better job of relationship marketing, companies understand that they must be consistent in both what they say and what they do." (pg. ) We have no choice, but to remain consistent and reliable. Our brand has been around for so long, failure to provide our excellent customer service is unacceptable. If you are unfamiliar with us, come on in for a consultation. Get to know us.
"People's needs and wants change daily, and marketers constantly advertise a plethora of products for customer attention and interest. This makes the marketing process very dynamic." (pg. ) We have been in business long enough to know that all these flashy new products are not what you need. What you truly need is something that can help you save time, and make your relaxation that much more convenient.
Wednesday, November 18, 2015
Week 6 EOC: Jobs in advertising
When it comes down to visualizing myself working with an advertising agency, I tend to envision my future with the creatives of the company. The copywriter position involves being creative and innovative at a moment's notice. Something about the pressure of trying to decide what would be the best slogan or title for any given product gives me a thrill when I think about it. Eventually I would become a senior creative, due to the time given and invested in my work, and that would just be the next step in my long-term career goal. Some requirements for this creative position involve being good at grammar, spelling, and having "resilience and the ability to cope with criticism of your work." These simple requirements fit my idea of a perfect job position. I am already crazy about proper grammar and how words should be properly spelled. Constructive criticism is something that I thrive on. Any way that will help me become better at what I do is never taken for granted. All it does is compel me to produce better ideas. The writing skills involved in this job are another plus for me. I can write an essay out of practically nothing, it is just the way that I have been educated to write. One very important skill that I would have to work on, is the fact that I need to learn to convince a complete stranger into believing what I want them to. This is why constructive criticism exists, so I can become better at what I do. Starting at this very moment, I probably could not convince many people into buying something. However, with time and experience, I will eventually become a force to be reckoned with.
https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/pages/advertisingcopywriter.aspx#sthash.AD7hjbsm.dpuf
https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/pages/advertisingcopywriter.aspx#sthash.AD7hjbsm.dpuf
Thursday, October 29, 2015
Thursday, October 22, 2015
Thursday, October 15, 2015
Ulysses Carrillo
Survey of Advertising | ADV110
10-15-2015
WK: 2 EOC
WK: 2 EOC
-Here’s why Europe should be very worried about the Volkswagen
scandal
Volkswagen is Germany’s biggest private employer and Europe’s
biggest carmaker, with about 300,000 workers across the country and 600,000
worldwide. There is no question that the crisis engulfing the automaker is
rocking Germany. The only question is how much economic damage will there be,
and when? It will be “a heavy blow for the German economy as a whole,” said
Martin Schulz, a member of the country’s Social Democrats and head of the
European parliament, though he said he believes VW is a strong company and will
survive the crisis. Damage to the Germany economy would quickly impact a
European Union that is heavily reliant on German leadership.
-Dozens of Managers Were Involved in VW’s Diesel Scandal
AT LEAST 30 Volkswagen managers played a role in using software
to cheat on emissions testing on more than 10 million diesel cars, Der Spiegel
reports.The German magazine is citing reports by Volkswagen, as well as by law
firm Jones Day, and says the managers will likely be suspended. A VW
spokesperson says, “This number is without foundation. Due to the ongoing
investigation we will not reveal the number, nor the names of possible persons
concerned.”
-Volkswagen Plans to Overhaul Diesel Technology in Scandal's
Wake
Volkswagen plans a complete makeover of its diesel technology in
the wake its emissions cheating scandal. The new versions of its high-mileage
engines should go into production "as soon as possible," according to
VW brand chief Herbert Diess. The maker's current 2.0-liter diesel was
surreptitiously programmed to produce low levels of smog-causing nitrogen
oxides (NOx) during emissions tests, but in a trade-off apparently meant to
improve performance and mileage, those TDI engines were allowed to produce
significantly higher levels of pollutants in real-world use. VW has confirmed
it used the so-called "defeat device" technology in 11 million
vehicles sold worldwide over the past seven years, including 482,000 in the
U.S.
-Volkswagen scandal...in two minutes
1) Volkswagen has
announced a recall of 8.5 million vehicles in Europe to remove software that
allowed their engines to produce far fewer toxic emissions in official tests
than on the roads. U.S. regulators have already ordered the company to recall
nearly 500,000 vehicles. As many as 11 million vehicles worldwide may need a
refit, including 2.4 million in Germany, roughly 1.2 million in the U.K. and
nearly one million in France.
2) The recall in Europe
will begin in January 2016, but it's unclear how long it will take to complete
because the remedy for smaller engines won't be ready until September.
-Volkswagen Scandal Puts Spotlight on
Europe’s Dirty Air
Air pollution in Europe has declined over
the past decade because of stricter environmental rules. But Paris and dozens
of other cities still contend with pollution—especially from nitrogen oxides,
or NOx—that far exceeds legal limits. “There’s a policy failure with on-road
diesel legislation,” said Jens Borken-Kleefeld, a senior researcher at the
International Institute for Applied Systems Analysis.
Thursday, October 8, 2015
Week: 1 EOC: My Voice
As an advertising professional I pride myself on being a fresh set of eyes with the drive to create the next style or brand. Advertising is a method of communication that I had become interested in over the last year. Being that I am ambitious and understand a means to an end, I have an incredible sense of initiative that will help me reach my future goal of owning a successful advertising company. My path will begin with graphic design in order to open doors for my future advancement. As a product of my ambition, eventually this will lead to another open position such as scripting for commercials or potentially story boarding. Long story short, all along my path I will be gaining experience that will help me to perform better when I earn my position of ownership. It must be apparent that I am confident in my abilities, and if not, I am. Because of my ability to also learn quickly, moving up and mastering the skills in my arsenal will take, relatively, no time at all. I am the precursor for the next few advertising companies that want to advance even further than they ever thought possible. Metaphorically speaking, the competition out in this world had better be ready for the next monopoly, because I just might be at the center of it.
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