Targeting the correct audiences would be the first step towards advertising these movies that have been nominated for the Golden Globe academy award. Advertisements need to relay information that would intrigue the proper demographic. As a result, all the movies that are up for nominations cannot be advertised to every demographic in the exact same way. This is why sometimes there will be multiple movie trailers for the same film. Secondly, the movie trailers must be shorter, and get right to the point. In most of the movie trailers, little to no information is presented. There must be a little bit of background information for the audience to understand what is being portrayed. Most times when the movie trailer is too vague, all it does is confuse the consumer and make them decide to ignore the product. The location of the movie trailers is also directly affected by the demographic. Most likely a younger demographic will be looking for media online as opposed to the older demographic of watchers that would most likely look in the newspaper.
The form of communication media is important for the exact reason that certain age groups watch different things. The media is carefully regulated and therefore, the ads are placed very strategically. It is no accident that the channel five news is reporting on politics and domestic issues. In order to make these movies that have been elected stand out even further, better placed ads would have been to their advantages. Depending on the crowd that the producers had been hoping to attract, they could have maybe used the internet and or television to advantage. I would have bet on the movies aimed towards an older demographic would have had better results on viewer if they would have placed a movie trailer during a news channel's commercial break.
No comments:
Post a Comment