Thursday, November 19, 2015

Authority

1. "Wieden + Kennedy (W+K), the agency signed to the account in 2005, now has $400 million above the usual Coke annual ad budget and a mandate to return Coca-Cola advertising to its roots." This is a close representation of the statistics showing our progress over the years. Proof that we have had a loyal clientele for many years.

2. "Apple's famous campaign of the early 1980s asked consumers to “Think different.”" We are not Apple, but we can provide the change you are looking for. We have the ability to customize and personalize the products that will make your life that much more convenient. 

3. " The perception of inequity is more likely if the customer has little knowledge of the product. In this case, the more knowledgeable party (the seller) must reassure the buyer—perhaps through advertising—that a satisfactory exchange is possible." This is the method used by many manufacturers and companies, however we do not partake is such a travesty. We provide information and facts straight to the point. 

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