Thursday, November 19, 2015

Scarcity

1. " Samuel Johnson, a famous English literary figure, observed in 1758 that advertisements were now so numerous that they were “negligently perused” and that it had become necessary to gain attention “by magnificence of promise.” This was the beginning of puffery in advertising." Although some puffery is provided in most advertisements, we will not lie and say that our ads or free of it. However, we have the advantages of being able to back up our hyperboles with our products and services that we can provide.

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